The Better Cotton Initiative (BCI) is a not-for-profit organisation that exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future. Through BCI and its Partners, farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and apply decent work principles. BCI Farmers implementing this system are licensed to sell Better Cotton.
You may have seen the BCI logo used on websites, in stores and in sustainability reports. Members invest in BCI and are, in turn, able to use the BCI logo in their marketing.
BCI Members have the option to use product packaging as a channel to communicate to consumers about their commitment to more sustainable cotton production. When you see the BCI logo or ‘On- Product Mark’ on packaging, it does not mean the product is made of physically traceable Better Cotton. It means that you’re buying a majority cotton product, from a retailer or brand that is committed to sourcing Better Cotton and investing in BCI Farmers.
